Larry Koestler is the Executive Vice President of Marketing, an executive leadership role in which he has oversight of and overall responsibility for the entirety of Partners’ Marketing and Communications strategic initiatives across all of its geographies and business lines.
As head of marketing and communications, Larry is responsible for steering the firm’s marketing and media relations priorities — including continually enhancing the company’s digital marketing, web marketing, email marketing, content marketing, SEO, digital and print advertising, branding, research, social media, storytelling, lead generation and other initiatives across its service lines and geographies — and leads a team of 20 professionals that functions as a proactive, strategic business partner.
In 2018, Larry was named one of Real Estate Forum‘s 50 Under 40 Rising Stars of Commercial Real Estate. Larry is the only marketing and communications executive to make the list, as well as the only professional in the NAI Global network, and one of just two in this esteemed group to be based in Houston.
Previously, Larry was the Digital Marketing Manager for Americas Marketing at CBRE, a role in which he specialized in developing and positioning content to ensure it reached the right audiences, inspired engagement and engendered brand equity, among other responsibilities.
Prior to that, he served as Marketing Innovation Manager, consulting on digital tools for the company’s global business lines. He also served as Communications & Media Manager, collaborating with the company’s senior executives on messaging, and creating, editing and publishing communications deliverables that aligned with the company’s business strategy, vision and mission.
Larry has nearly two decades of Fortune 500 Content Marketing, Project Management, Digital Marketing, Corporate Communications, Consulting, Branding, Speechwriting and PR leadership and expertise. He is a strategic industry disruptor, elevating brands to not just relevance but desirability on emerging media platforms.