SHIFTING DEMAND DRIVERS

Atlanta’s office leasing landscape has undergone a meaningful evolution over the past decade, shaped by shifting corporate strategies around space utilization, talent attraction, and workplace flexibility. While total leasing volume has fluctuated across market cycles, the composition of tenants driving demand has changed far more dramatically—revealing important signals about where the market is headed next.

METHODOLOGY

This report examines how the tenant makeup behind new office leases over 10,000 sf has shifted across three distinct periods—2017–2019, 2020–2022, and 2023–2025—capturing the pre-pandemic baseline, the disruption and recalibration phase, and the transition toward a more normalized leasing environment. The analysis drills down into five of Atlanta’s most influential office submarkets— Midtown, Buckhead, Central Perimeter, Cumberland/Galleria, and North Fulton. By analyzing leasing activity within key submarkets and at the metro level, this study highlights which industries have expanded their footprint, which have retrenched, and how demand drivers have diverged geographically across Atlanta.

KEY TAKEAWAYS

  • Office demand has become more evenly distributed across the largest sectors, including professional services, TAMI (technology, advertising, media & information), financial services and insurance, and industrial-related industries.
  • TAMI companies continued to capture the largest share of office demand from 2023- 2025, even as information sector hiring growth has stalled.
  • Professional services firms have expanded their footprint across the metro, overtaking the financial services and insurance sector as the second largest source of office demand in Metro Atlanta.
  • The region’s outsized industrial base has increasingly influenced office leasing trends across Metro Atlanta.

Download the full report to uncover how demand drivers are diverging across Atlanta’s key submarkets.

 


Alex Kaplan
Senior Vice President of Research
[email protected]
tel 404 595 0500